Netflix Raises US Subscription Prices
Netflix has increased subscription prices across all its plans in the United States. This move comes as the streaming giant expands into new programming formats, including video podcasts and live sporting events.
The ad-supported tier now costs USD 8.99 per month, an increase from its previous price of USD 7.99. Prices for the standard plan rose by USD 2 per month to USD 19.99.
The premium plan now costs USD 26.99 per month, up from USD 24.99 previously. Adding an extra member to an ad-supported plan costs USD 7.99, while an extra member on an ad-free plan costs USD 9.99.
With more than 325 million subscribers, Netflix eliminated its cheapest ad-free plan, known as the basic plan, in 2023. This change left users with the more expensive premium and standard plans, along with the standard plan that includes advertisements.
TD Cowen analysts estimate that the company’s average revenue per subscriber in the US-Canada region will rise by 6% year-over-year in 2026. Netflix last increased its prices early last year.
For the Oct.-Dec. period, Netflix reported revenue of USD 12.1 billion, modestly exceeding analysts’ estimates. In Feb., the company withdrew its bid for Warner Bros.’ streaming and studio assets.
This withdrawal cleared the way for Paramount Skydance to acquire the Hollywood studio in a USD 110 billion deal.
Netflix increased prices for all US subscription plans.
The ad-supported plan now costs USD 8.99, the standard plan USD 19.99, and the premium plan USD 26.99.
The company is expanding into video podcasts and live sporting events.
Source: REUTERS
