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MrBeast's Surprise: US$250,000 Windfall from X Video

MrBeast made over $250,000 from a video posted on X, surprising many who doubted the platform's revenue potential. Elon Musk's attempts to boost engagement on X have faced challenges, including declining traffic and advertising revenue. MrBeast's massive following played a crucial role in generating such a substantial sum.

In a surprising turn of events, MrBeast, the renowned YouTuber, has revealed that he made an astonishing $250,000 (£197,000) from posting a video on X, formerly known as Twitter. This revelation comes as a shock, as MrBeast had previously expressed doubts about the platform's ability to generate substantial advertising revenue for creators.


However, last week, MrBeast decided to take a U-turn and posted an old video on X, which has since garnered an impressive 155 million views. This move has attracted significant attention, especially considering X's ongoing struggles in the business realm.


Elon Musk, the owner of X, has been grappling with finding effective strategies to boost engagement on the platform since acquiring it in October 2022. One such strategy involved sharing advertising revenue with high-profile creators, a practice already implemented by other platforms like YouTube. Unfortunately, these efforts have faced skepticism due to declining traffic and a plunge in advertising revenue, stemming from Musk's ongoing disputes with advertisers over issues such as hate speech and misinformation.


MrBeast, whose real name is Jimmy Donaldson, had previously stated that even a "billion views" would not make it worthwhile for him to post videos on X. However, his curiosity got the better of him, and he decided to test the waters to see how much advertising revenue he could generate from the video.


In a recent post, MrBeast expressed his surprise at the substantial sum, calling it "a bit of a façade." He speculated that advertisers were drawn to the video's attention and subsequently purchased ads, resulting in higher revenue per view than what is typically experienced. He also announced his intention to give away the money he earned to 10 random individuals.


Analysts have noted that replicating such a significant haul without MrBeast's massive following would be challenging. Karsten Weide, principal at W Media Research, commented, "He said he made $250,000, so not bad for one video. It's good numbers, but you have to have a massive amount of traffic."

 
  • MrBeast made over $250,000 from a video posted on X, surprising many who doubted the platform's revenue potential.

  • Elon Musk's attempts to boost engagement on X have faced challenges, including declining traffic and advertising revenue.

  • MrBeast's massive following played a crucial role in generating such a substantial sum.


Source: BBC

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