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Meta Unveils Movie Gen AI Model Competing with OpenAI in Video and Sound Generation

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Meta introduces Movie Gen, an AI model for video and sound generation, challenging industry leaders such as OpenAI. Movie Gen demonstrates the ability to create realistic videos and audio clips, which has potential applications in content creation and editing. Meta conducts blind tests to demonstrate Movie Gen's competitive performance against other media generation startups.

Meta Unveils Movie Gen AI Model Competing with OpenAI in Video and Sound Generation
Credit: META

This innovative technology can generate lifelike video and audio clips based on user inputs, demonstrating Meta's AI capabilities.


Meta's Movie Gen AI model demonstrated its ability to create compelling videos, including scenes of animals swimming and surfing, as well as real photos depicting people engaging in various activities such as painting. Furthermore, Movie Gen can generate background music and sound effects that are specific to the video content, improving the overall viewing experience.


Meta's Movie Gen can be used not only to create new videos, but also to edit existing ones. The tool can seamlessly insert objects into scenes, such as putting pom-poms on a man running in the desert or turning a dry skateboarding area into one covered in splashing water. These capabilities highlight Movie Gen's versatility and potential applications in the content creation space.


According to Meta, Movie Gen can generate videos of up to 16 seconds in length and audio clips of up to 45 seconds. Blind tests conducted by Meta revealed that Movie Gen performs competitively against offerings from other startups such as Runway, OpenAI, ElevenLabs, and Kling, demonstrating its effectiveness and potential impact in the industry.


The release of Movie Gen coincides with the entertainment industry's exploration of integrating generative AI technology into filmmaking processes. With tools like OpenAI's Sora demonstrating the ability to create feature film-style videos, there is a growing interest in using AI to improve and streamline content creation. However, there have been concerns raised about the ethical implications of using AI-generated content, particularly in terms of copyright infringement and deepfake technology.


Meta has stated that Movie Gen, unlike its Llama series of large-language models, may not be released for open use by developers because the company assesses the risks associated with each model individually. Instead, Meta intends to work directly with the entertainment community and content creators to explore the potential applications of Movie Gen, with the goal of incorporating it into Meta's products in the coming year.


Meta developed Movie Gen using a combination of licensed and publicly available datasets, according to a research paper released by the company. While OpenAI has been in discussions with Hollywood stakeholders about potential partnerships involving its Sora technology, Meta's approach with Movie Gen reflects a strategic focus on collaborating closely with industry professionals to drive innovation and responsible AI usage.

 
  • Meta introduces Movie Gen AI model for video and sound generation, challenging industry leaders like OpenAI.

  • Movie Gen showcases capabilities in creating realistic videos and audio clips, with potential applications in content creation and editing.

  • Meta conducts blind tests showing Movie Gen's competitive performance compared to other media generation startups.


Source: REUTERS

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