Meta Partners with Midjourney to License AI Aesthetic Technology

Meta has partnered with generative artificial intelligence lab Midjourney to license the startup's "aesthetic technology" for its future AI models and products. This technical collaboration will link the companies' research teams.

Credit: META

Alexandr Wang, Meta's chief AI officer, confirmed the agreement on Friday. This move signals Meta's push to differentiate its products on visual quality.

Meta aims to revitalise its artificial intelligence efforts amid heated competition. Rivals include ChatGPT-maker OpenAI and Google.

Midjourney generates images from text prompts and licenses its tools to users through a subscription model. Its image-generation prowess could help Meta accelerate creative features for users and marketers.

The partnership may potentially lower content production costs and boost engagement. Wang stated on X that Meta is "incredibly impressed by Midjourney," adding that the company combines top talent, a strong compute roadmap, and partnerships with leading industry players to deliver the best products.

Credit: META

This deal follows Meta's reorganisation of its AI efforts under Superintelligence Labs. This high-stakes push occurred after senior staff departures and a lukewarm reception for its latest open-source Llama 4 model.

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• Meta partnered with generative AI lab Midjourney to license its aesthetic technology.

• The collaboration aims to enhance Meta's future AI models and products with Midjourney's visual quality.

• Meta's chief AI officer, Alexandr Wang, confirmed the agreement, highlighting a push to differentiate products visually.

Source: REUTERS