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Meta Ending Facebook Live Shopping, Asking Merchants Use Reels Instead

Meta is doubling down on its multi-platform shift towards short-form videos in what looks to be a bid to compete with TikTok.

Credit: Meta

The social media giant announced it would be ending Live Shopping events on Facebook starting 1 October. The feature allowed Facebook Business owners to demonstrate the products they’re selling to their followers via live broadcasts. Merchants can still use Facebook Live for future live selling sessions, but they won’t be able to create product playlists or tag products in their videos anymore.

Meta is encouraging mercha