Meta to Debut Web Version of Threads App Next Week

The US technology giant Meta is reportedly planning to launch a web-based iteration of its microblogging application Threads in the coming days, sources privy to the matter told the Wall Street Journal.

The new web interface will allow users to access the image and text-sharing social networking service Threads through internet browsers. The release is expected early next week, according to people familiar with Meta's plans.

Threads was initially introduced in 2019 as an Instagram-connected messaging app focused on intimate and close-friend communication. It enables users to automatically share their status and location with specified friends.

The app garnered popularity among teenagers looking for private spaces to interact away from parental oversight. Expanding Threads to web browsers would make it more convenient to use the service across devices.

Meta has focused its attention on younger users as competition intensifies with rival platforms like TikTok. Building out its messaging services is seen as a strategy to deepen engagement and increase user stickiness.

• Meta to launch web version of Threads app next week

• Threads is a messaging app for close friends connected to Instagram

• Web access will allow use across devices and boost convenience

Source: REUTERS