Mattel Partners With OpenAI to Test Sora 2 AI Video Model

tech360.tv
Oct 7, 2025
1 min read

Toymaker Mattel is partnering with OpenAI to test the ChatGPT maker's artificial-intelligence video model Sora 2. OpenAI Chief Executive Officer Sam Altman announced this collaboration at the company's Developer Day conference on Monday.

Cowboy balances between two galloping horses on a grassy field, wearing a blue shirt and hat. Clear sky and mountains in the background. — Credit: OpenAI

Mr. Altman stated that Mattel has been a strong partner, working with OpenAI to test Sora 2 in the application programming interface (API). The primary goal is to help designers bring product ideas to life more quickly.

According to Altman, a Mattel designer can now begin with a sketch and transform these early concepts into visuals that can be seen, shared, and reacted to. These developments are the latest in a series of announcements for OpenAI.

OpenAI ignited the modern artificial-intelligence boom with the launch of ChatGPT approximately three years ago. Chief Executive Officer Altman's ambitions are described as bold and expensive, even by Silicon Valley standards.

Toy volcano track with blue slide, orange lava, and green cars on a table. "DANGER" sign visible. White sofa and plant in background. — Credit: OpenAI / Mattel

These ambitious plans have generated some concern among technology investors regarding whether investments in artificial intelligence constitute a market bubble.

Mattel is collaborating with OpenAI to test the Sora 2 AI video model.
The partnership aims to accelerate Mattel designers' ability to visualise product ideas from initial sketches.
OpenAI Chief Executive Officer Sam Altman made the announcement on Monday.

Source: REUTERS