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Family Location Tracking App Life360 Accused of Selling User Data to "Virtually Anyone"

The location tracking app Life360 reportedly sells precise location data of millions of its users to brokers, who then sell it to "virtually anyone who wants to buy it".

Credit: Life360

Two former employees told The Markup that the San Francisco-based firm is one of the largest sources of data in the industry. They said that while the data is anonymised before it’s sold, there are still ways in which it can be traced back to individuals. The employees noted that Life360 doesn’t make any effort in reducing the precision of location data, expressing concern about how this sort of practice could affect user privacy.