Intel and AMD Join Forces to Tackle Growing Competition from Arm

Intel and AMD work together to ensure software compatibility across their chips. Arm's growing popularity is putting Intel and AMD's market share under pressure. Industry leaders have joined the advisory group to promote consistency and compatibility in chip technology.

Intel, the creator of the x86 computing architecture that has been used in laptops, PCs, and data centre servers for four decades, is seeing its market share challenged by Arm's growing popularity.

Arm licenses a competing architecture used by Apple, Qualcomm, Amazon, Microsoft, and Alphabet. Unlike Intel and AMD, Arm contracts require all chips to run any Arm software, regardless of manufacturer. This has given Arm an advantage in the market.

To address this issue, Intel and AMD have formed a "advisory group" with industry leaders including Broadcom, Dell Technologies, Lenovo Group, and Oracle. The goal is to ensure that software is consistent and compatible across a variety of devices that use Intel and AMD processors.

At a developer event in Seattle, Intel CEO Pat Gelsinger expressed confidence in the future of x86 technology, emphasising its adaptability to new devices with AI capabilities. Gelsinger reassured the audience, stating, "Rumors of my death are severely exaggerated. We are alive and well."

Intel and AMD team up to ensure software compatibility across their chips
Arm's rising popularity challenges the market share of Intel and AMD
Industry leaders join the advisory group to drive consistency and compatibility in chip technology

Source: REUTERS