Innovation: Helping Customers Have a Better Life – Making The Cut with Emma Ou, Asus

We spoke to Emma Ou, Country Manager for Singapore & ANZ Regional Director, Asus, about how Asus innovates and what she thinks will be the future for the industry. Don’t forget to watch the video for the correct pronunciation of Asus!

Q: BMW’s tagline is The Ultimate Driving Machine, and for Asus, it’s In Search Of Incredible. When you think of these two taglines, you think of innovation and change. So how has Asus’ design philosophy changed and innovated over the years to stand out?

Innovation is always part of Asus’ DNA. So we