India Global Corporate Hubs Accelerate Artificial Intelligence Adoption Across Industries

Global centres of multinational firms in India are increasingly putting artificial intelligence to work in creative ways. Heads of several Global Capability Centres told reporters they are deploying artificial intelligence across a host of functions.

Credit: UNSPLASH

The technology is being used for marketing, content creation, finance, and human resources. This deployment automates time-consuming, repetitive tasks that once required hours of manual effort.

Artificial intelligence has moved well beyond chatbots and into the corporate engine room. Global Capability Centres leverage the technology to drive far-reaching innovations.

Indian hospital chain Apollo Hospitals has adopted an artificial intelligence clinical assistant developed with Microsoft. The tool helps doctors gather patient data, and it generates insights quickly.

President of Microsoft India and South Asia Puneet Chandok said this gives 20% time back to doctors, and it gives 20% time back to patients. Teams at the Bengaluru centre of Catalyst Brands are piloting computer-generated imagery to create product visuals, and videos.

Catalyst owns United States department store chain J.C.Penney. India Managing Director at Catalyst Nihar Nidhi said artificial intelligence could reduce the need to move inventory across the globe for photo shoots.

Nidhi added Bengaluru is at the nose of the rocket in piloting such prototypes. Huggies diaper maker Kimberly-Clark is also using artificial intelligence to speed up marketing processes.

Kimberly-Clark uses an internal tool that helps identify, and evaluate social media influencers to promote its products. The tool also helps expand corporate reach.

Denmark organisation Novo Nordisk is deploying artificial intelligence across critical parts of the drug launch process. This includes drafting regulatory documents, analysing safety data, and supporting commercial analytics.

Global drugmakers from Amgen to AstraZeneca are deploying artificial intelligence to identify trial participants more quickly. The technology also cuts the time needed to produce drug safety reports, potentially saving millions of USD.

At IBM India, engineers have tied up with a top college, and local authorities to introduce artificial intelligence-enabled air-quality monitoring systems. IBM is also working with the government to explore artificial intelligence adoption, and help with upskilling initiatives.

Workday India President Sunil Jose said the business software maker was increasingly working alongside global teams to build artificial intelligence tools. These tools are built for payroll, hiring, and finance operations.

Jose underscored the role Global Capability Centres play in large operations. Jose said it is no more about saying they will build a few modules, but it is about building the entire model together.

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• Global Capability Centres in India are deploying artificial intelligence across marketing, content creation, finance, and human resources.

• Apollo Hospitals adopted a Microsoft artificial intelligence clinical assistant that saves 20% of time for doctors and patients.

• Catalyst Brands is piloting computer-generated imagery in Bengaluru to create product visuals and reduce global inventory movement.

Sopurce: REUTERS