Huawei Teases Disruptive 2024 Products After Surprising Mate 60 5G Series Launch
Huawei Technologies, the Chinese tech giant, has announced its plans to release "leading, innovative and disruptive" products in 2024.
Richard Yu Chengdong, CEO of Huawei's consumer business group, made the announcement at the company's annual fan club event.
He stated that these products could potentially "rewrite the history of the industry." However, no specific details about the nature of these products were provided.
The announcement comes after Huawei's recent surprise launch of the Mate 60 smartphone series, which marked the company's return to the 5G smartphone market. Despite facing US trade sanctions that restricted access to American technology, Huawei managed to power the Mate 60 series with its own advanced processor, the Kirin 9000s. This achievement has garnered significant attention and patriotic support from Chinese consumers.
Within eight weeks of its launch, the Mate 60 series sold 2.4 million units, according to research firm Counterpoint. Another estimate by Canalys put the shipments of the Mate 60 series at 2.5 million units by November 7, with the premium Mate 60 Pro accounting for over 60% of the volume.
In addition to the upcoming "disruptive" products, Huawei is actively expanding the adoption of its self-developed mobile platform, HarmonyOS. The next iteration of HarmonyOS will no longer support Android-based apps, aligning with Huawei's strategy to counter the impact of US sanctions. Ant Group, Alibaba's fintech affiliate, is developing a HarmonyOS version of its mobile payment app, Alipay. McDonald's China has also joined Huawei's platform, becoming one of the first multinational food companies in the country to do so. Alibaba is also working on a HarmonyOS-compatible version of its workplace collaboration app, DingTalk.
Looking ahead, Huawei is expected to launch a developer preview version of HarmonyOS Next in the first quarter of 2024. This move aims to further solidify Huawei's position as one of the top operating system operators in China.
Huawei has announced plans to release "disruptive" products in 2024 that could reshape the industry.
The announcement follows the successful launch of the Mate 60 5G smartphone series.
The Mate 60 series sold millions of units within a short period, despite US trade sanctions.