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  • tech360.tv
    • Apr 8
    • 3 min read

How AI Will Revolutionise Apple's iPhone 16 Plans

Apple may fundamentally change the distinction between the iPhone and iPhone Pro lines due to the rise of AI. The iPhone 15 launch seemed to have missed the AI revolution, with AI features being functional but not exciting. The iPhone 16 is expected to ship with various generative AI systems, both locally and in the cloud.

Apple has always been at the forefront of innovation, constantly striving to separate its iPhone and iPhone Pro lines to justify the higher price tag of the Pro models. However, the upcoming iPhone 16 may see a fundamental shift in this strategy, all thanks to the rise of artificial intelligence (AI).


The recent launch of Google's Pixel 8 and Pixel 8 Pro, just weeks after the release of the iPhone 15 family, marked the beginning of a public race to integrate AI into smartphones. Google aimed to position the Pixel as the first "AI-first" smartphone, while Samsung's Galaxy AI stole the spotlight during the launch of the Galaxy S24 series. Other manufacturers and suppliers have also embraced AI in their offerings.


Unfortunately, Apple's iPhone 15 launch seemed to have missed the AI revolution. While Apple has incorporated AI features such as Siri, computational photography, and autocorrect into its devices, these additions have been deemed functional but not particularly exciting.


Developing AI capabilities is a gradual process that involves understanding the principles behind AI, programming the software, and developing the necessary hardware. Whether Apple is being pushed into creating a Generative AI system or if it is part of a long-term plan for a 2024 release is a topic for another discussion. However, it is evident that the iPhone 16 family will come equipped with various generative AI systems, both locally and in the cloud.


Apple is expected to provide more details about these advancements at its upcoming Worldwide Developer Conference in June. Running generative AI locally requires significant processing power. The latest Android chipsets from Qualcomm, Mediatek, and Samsung have dedicated hardware for generative AI, enhancing both speed and energy efficiency. Notably, older chipsets limit the ability to perform AI tasks on the device itself, necessitating the use of cloud-based solutions or omitting these features from software updates altogether.


This brings us to the iPhone 16, following in the footsteps of the iPhone 15 and iPhone 15 Pro. Apple has been working diligently to differentiate the specifications of its Vanilla and Pro handsets. Last year's iPhone 15 featured the A16 chipset, while the iPhone 15 Pro boasted the A17 Pro, clearly indicating a generation gap between the two models.


When Apple incorporates AI into the iPhone, it is expected to prioritise on-device processing to emphasise the privacy advantages, as seen with Android manufacturers. To achieve smooth on-device AI, hardware support in the chipset is crucial. Fortunately, Apple has the new A17 chipset available for the 2024 iPhone family, which is likely to include dedicated hardware for processing generative AI. The challenge now lies in determining how to distribute these AI capabilities between the two handsets.


It is highly unlikely that Apple will limit AI features to just the iPhone 16 Pro and 16 Pro Max. Apple's AI technology will likely be available across all new devices. Consequently, the iPhone 16 will need to be positioned higher in the lineup than initially anticipated. Simply matching the A17 chipset of the current Pro models will not suffice; the iPhone 16 must possess comparable AI hardware capabilities.


As a result, the iPhone 16 is poised to receive a significant power boost, all thanks to the integration of AI. Apple's commitment to AI technology will undoubtedly shape the future of its flagship smartphones, revolutionising the user experience and setting new industry standards.

 

  • Apple may fundamentally change the distinction between the iPhone and iPhone Pro lines due to the rise of AI.

  • The iPhone 15 launch seemed to have missed the AI revolution, with AI features being functional but not exciting.

  • The iPhone 16 is expected to ship with various generative AI systems, both locally and in the cloud.


Source: FORBES

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