Google Tests Verified Check Marks in Search Results to Combat Fraudulent Websites

Google is experimenting with displaying checkmarks next to certain companies in search results to assist users in identifying verified sources. The move is intended to prevent users from accessing fraudulent websites that may contain false information and harm brands. Google has already implemented automated systems to detect and prevent pages with fraudulent content from appearing in search results.

This move is intended to help users identify verified sources while avoiding fake websites that may deceive them with false information.

The prevalence of fraudulent websites masquerading as legitimate businesses or services in online search results raises the risk of misleading users and harming the reputations of the brands they impersonate.

According to the spokesperson, Google is constantly looking into new features to help online shoppers identify trustworthy businesses. The ongoing small-scale experiment involves displaying tick marks next to selected businesses on Google's search platform.

Google already uses automated systems to detect and prevent pages with deceptive or fraudulent content from appearing in search results, thereby increasing user safety and credibility in online searches.

The Verge first reported on this development on Friday, noting the presence of blue verified tick marks next to official website links for companies like Microsoft, Meta, and Apple in search results. However, the feature is currently visible to a small number of users, indicating that Google has not yet widely implemented the test.

Google is experimenting with displaying check marks next to certain companies in search results to help users identify verified sources.
The move aims to prevent users from accessing fake websites that could contain false information and harm brands.
Automated systems are already in place to detect and prevent pages with fraudulent content from appearing in Google search results.

Source: REUTERS