Google DeepMind, A24 Partner on AI Film Research Initiative
- tech360.tv
- 5 hours ago
- 1 min read
Google DeepMind and independent film studio A24 have partnered to explore how artificial intelligence can support filmmakers and creative professionals. The companies stated the initiative will focus on helping artists develop new creative workflows and techniques, while ensuring future tools are shaped by the creators who use them.
Under the agreement, Google DeepMind and A24 will collaborate on multiple research and development projects over time.
Alphabet’s Google also made a USD 75 million investment in the independent film studio. The Wall Street Journal reported this, citing people familiar with the matter. DeepMind did not comment on the investment’s value.
A source familiar with the arrangement stated that A24 will play an active role in developing new workflows. Filmmakers will retain full creative control. The source added that the agreement is not an intellectual property or data-training deal.
The partnership will give A24 access to DeepMind’s research, infrastructure, and global reach, the source said.
A24 has produced the horror film "Backrooms," the Timothée Chalamet-starrer "Marty Supreme," and the Oscar-winning adventure film "Everything Everywhere All at Once," among others.
Google DeepMind and A24 have partnered to research AI applications for filmmakers.
The initiative seeks to develop new creative workflows and ensure creators influence future AI tools.
Alphabet’s Google made a USD 75 million investment in independent film studio A24.
Source: REUTERS
