top of page
  • Kyle Chua

Google Integrates Adobe Firefly Image Generator Into Bard

Updated: Dec 19, 2023

Bard, Google's ChatGPT-like artificial intelligence (AI) service, can now generate media content thanks to Adobe.

Adobe
Credit: Adobe

Adobe announced at Google's I/O developer conference that it's integrating its new AI-powered image and font generator, Firefly and its free graphics design tool, Express, into Bard.


The move would allow users to generate, edit and share AI-generated media content by simply typing command prompts for the chatbot. They can choose from templates, fonts and stock images, among other assets from Adobe's Express library.


Adobe says it expects its partnership with Google to deliver creator-focused generative AI tools to millions of people as it continues to underscore Firefly as "the premier generative AI partner for Bard".


"The incredible response to our Adobe Firefly beta demonstrates the power and potential of generative AI to inspire more people to create and the strong demand for a creator-centric, commercially viable approach," said Ely Greenfield, Chief Technology Officer, Digital Media at Adobe. "We’re empowering millions more people to use Firefly for creative inspiration and design and share standout content with Adobe Express through this integration with Bard by Google."

Adobe
Credit: Adobe

Adobe further notes that it wants to roll out these technologies in a responsible and ethical fashion, which is why it founded the Content Authenticity Initiative (CAI), a global coalition that works to increase transparency in digital content through open industry standards. The software giant wants to leverage the CAI's open-source Content Credentials technology to bring transparency to images generated through the integration.


Firefly's beta went live in March. Adobe says that more than 70 million images were generated in that first month. Unlike other AI image generators, Firefly's first model is said to be trained on Adobe Stock Images, which are openly licensed content and public domain content where copyright has expired. Enterprise users can also train Firefly with their own creative collateral so that the content it generates are in line with the company's brand language. Apart from Bard, Firefly is also integrated into Adobe Experience Cloud software, allowing marketing organisations to use the AI tool for their content supply chain production.


"At this critical moment in history, as generative AI becomes more powerful and prevalent than ever, people need a way to tell what’s behind the content they’re consuming," said Dana Rao, General Counsel and Chief Trust Officer at Adobe.


"Content Credentials will enable creators to tell their stories authentically, while providing easy-to-use tools to verify how a piece of content was created and modified," she added.

 
  • Adobe announced at Google's I/O developer conference that it's integrating its new AI-powered image and font generator, Firefly, and its free graphics design tool, Express, into Bard, Google's chatbot service.

  • The move would allow users to generate, edit and share AI-generated media content by simply typing command prompts for the chatbot.

  • Firefly's beta went live in March, and Adobe says that more than 70 million images were generated in that first month.





As technology advances and has a greater impact on our lives than ever before, being informed is the only way to keep up.  Through our product reviews and news articles, we want to be able to aid our readers in doing so. All of our reviews are carefully written, offer unique insights and critiques, and provide trustworthy recommendations. Our news stories are sourced from trustworthy sources, fact-checked by our team, and presented with the help of AI to make them easier to comprehend for our readers. If you notice any errors in our product reviews or news stories, please email us at editorial@tech360.tv.  Your input will be important in ensuring that our articles are accurate for all of our readers.

bottom of page