Fitbit Air Unveiled: Google's New Screen-Free Tracker
- tech360.tv
- May 5
- 2 min read
The Fitbit Air, a new screen-free tracker, marks Google's first major new Fitbit hardware series since its 2021 acquisition of Fitbit. This device represents a significant shift in the brand's product offerings.
Basketball player Steph Curry promoted the unannounced band on his social channels, including an advertisement post on Instagram. Curry was also observed wearing the tracker in the weeks prior to his promotional post.
The device's appearance is similar to other screen-free wearables, but it features a slimmer sensor module. Its slimmer sensor module is a distinguishing design choice.
Shipping for the Fitbit Air is expected to begin May 16, according to a report from Droid Life. The announcement of the tracker may occur before or on this date.
The Fitbit Air is anticipated to cost USD 99. This pricing matches the recommended price of the Fitbit Inspire 3, positioning the Air competitively within its category.
The central unit of the Fitbit Air will likely be available in three colours: Obsidian, Lavender, and Berry. Obsidian is a black shade, Lavender is a purple-lilac hue, and Berry is expected to be a red-pink colour, drawing comparisons to Google Pixel phone aesthetics.
Google plans to offer a variety of Fitbit Air straps, which will determine the tracker's visual style. The strap options include Performance, Active, Elevated, and Metal Mesh.
Active bands are similar to silicone-like fluoroelastomer straps, while Performance straps are woven fabric. Elevated straps are expected to feature upmarket, lifestyle-leaning designs with a less sporty appearance. Metal Mesh straps are anticipated to be a fine mesh, possibly made of stainless steel.
The choice of strap may significantly influence the initial cost of the Fitbit Air. For comparison, a Pixel Watch metal mesh-style band costs USD 129.99 when purchased separately.
Furthermore, Fitbit Premium is reportedly being rebranded as Google Health Premium. The USD 99 price for the Fitbit Air suggests a subscription may not be mandatory for basic features.
The Fitbit Air is Google's new screen-free tracker, the first major hardware release since the 2021 acquisition.
Basketball player Steph Curry promoted the device on social media channels.
Shipping is anticipated to begin May 16, with an expected price of USD 99.
Source: FORBES
