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Dyson to Cut 1,000 Jobs in Britain as Part of Global Restructuring

Dyson, the vacuum cleaner manufacturer, plans to slash approximately 1,000 positions in Britain as part of a global reorganisation drive. James Dyson started the company, which employs 3,500 people in Britain and participates in highly competitive global markets. Dyson's plan to shift its corporate headquarters to Singapore in 2019 was unrelated to Brexit, according to the business.

Dyson vacuum cleaners
Credit: REUTERS

This accounts for more than a quarter of its workers in the country and is part of a bigger worldwide restructuring initiative. The company, founded by James Dyson, who changed the industry with his creation of the bagless cleaner, now employs 3,500 people in the United Kingdom, including those at its research and development centre in Malmesbury, west England.


CEO Hanno Kirner explained the decision, stating, "We have grown quickly and, like all companies, we review our global structures from time to time to ensure we are prepared for the future. As such, we are proposing changes to our organisation, which may result in redundancies. Dyson operates in increasingly fierce and competitive global markets, in which the pace of innovation and change is only accelerating. We know we always need to be entrepreneurial and agile – principles that are not new to Dyson."


In addition to their groundbreaking cyclonic cleaners, Dyson manufactures a range of other appliances, including air purifiers and hair dryers. In 2002, the firm began transferring its manufacturing activities from Malmesbury to Malaysia, and in 2013, it opened a plant in Singapore to produce digital motors.


Dyson made headlines in 2019 when it moved its corporate office to Singapore, sparking controversy due to James Dyson's support for Brexit in 2016. However, the corporation underlined that the decision was unrelated to the UK's exit from the European Union. The transfer was intended to bring the corporate office closer to its manufacturing facilities and Asian markets, which accounted for a large amount of its sales.


Despite these changes, Dyson remains committed to investing in R&D and product design in the UK. The company worked on an electric vehicle idea until it was abandoned in 2019.

 
  • Dyson, the vacuum cleaner manufacturer, is set to cut around 1,000 jobs in Britain as part of a global restructuring effort.

  • The company, founded by James Dyson, employs 3,500 people in Britain and operates in highly competitive global markets.

  • Dyson's decision to relocate its corporate office to Singapore in 2019 was not related to Brexit, according to the company.


Source: REUTERS

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