Douyin Introduces AI Avatars for 24/7 Livestreaming

TikTok's owner, Douyin, is piloting the V Project, which introduces AI-powered virtual avatars to improve user interactions. The Doubao large-scale model algorithm powers the AI avatars, which are designed to mimic the personalities and habits of their creators. Testing of the AI avatars began earlier this year in the Douyin app, with the official rollout taking place in November.

Credit: Douyin

This project seeks to bring virtual avatars to life by mirroring the personalities and behaviours of content creators. The AI avatars, powered by the advanced Doubao large-scale model algorithm, are being developed under the name AI Space. Following initial testing within the Douyin app earlier this year, the feature was officially launched in November, representing a significant step towards increasing user engagement through round-the-clock interactions.

This innovation creates new opportunities for 24/7 interactions, giving users a more personalised and engaging experience on the platform.

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• Douyin, the owner of TikTok, is piloting the V Project, introducing AI-driven virtual avatars to enhance user interactions.

• The AI avatars are powered by the Doubao large-scale model algorithm and aim to mimic creators' personalities and habits.

• Testing of the AI avatars began earlier this year within the Douyin app, with the official rollout taking place in November.

Source: TECHNODE