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Disney and Warner Bros to Provide a Streaming Package Comprising Disney+, Hulu, and Max
Updated: May 23
Disney and Warner Bros are teaming up to offer a bundle including Disney+, Hulu, and Max streaming services in the US. Customers can choose between ad-free or ad-supported plans, with simplified billing and possibly discounted rates. The bundle aims to streamline subscription management amid consumer frustration with multiple streaming services, with further details to come.
Customers will be able to sign up on any of the three websites and select either an ad-free or ad-supported plan. No prices were mentioned.
Both Disney and Warner Bros are attempting to grow their streaming businesses as customers abandon traditional cable bundles, in part because many of them refused to pay for a large bundle of dozens of channels.
However, as the number of streaming apps grew, consumers complained about having to sign up for several subscriptions.
The Disney/Warner bundle will simplify payment with a single subscription and may offer a reduction over the cost of subscribing to each app individually.
More information will be released in the following weeks, the firms stated. Disney+ features the company's animated and live-action films, as well as film and television shows from Marvel, Star Wars, and Pixar. Hulu offers series from FX, ABC, and other networks, as well as films.
HBO, HGTV, the Food Network, the Discovery Channel, and other cable networks are all available on Warner Bros' Max.
Disney+ and Hulu are currently available through a single app, so subscribers of the new bundle will be able to view all of the programmes via two apps.Disney and Warner Bros. shares were steady in after-hours trading.
Disney and Warner Bros are teaming up to offer a bundle including Disney+, Hulu, and Max streaming services in the US.
Customers can choose between ad-free or ad-supported plans, with simplified billing and possibly discounted rates.
The bundle aims to streamline subscription management amid consumer frustration with multiple streaming services, with further details to come.
Source: REUTERS