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Feb 82 min read

Disney Invests US$1.5 Billion in Epic Games, Collaborates on New Content

Disney is investing US$1.5 billion in Epic Games, marking its largest venture into the gaming industry. The partnership aims to create new games and an entertainment universe that combines Disney, Pixar, Marvel, Star Wars, Avatar, and more. Epic Games has previously collaborated with Lego and Harmonix to expand the Fortnite platform.

Epic Games

In a groundbreaking move, Disney has announced a US$1.5 billion investment in Epic Games, marking its largest venture into the gaming industry to date. The partnership will see the two companies working together to create innovative games and an immersive entertainment universe that combines the beloved characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar, and more.


Disney CEO Bob Iger expressed his excitement about the collaboration, stating, "probably our biggest foray into the game space ever. Which I think is not only timely, but an important step when you look at the demographic trends and where Gen Alpha and Gen Z and even millennials are spending their time and media."


The deal solidifies Disney's commitment to expanding its presence in the gaming industry, following successful licensing agreements with blockbuster video games featuring popular characters like Spider-Man. The collaboration with Epic Games has already brought characters from Marvel, Star Wars, "The Nightmare Before Christmas," and "Tron" into the world of Fortnite.


Epic Games, known for its hit game Fortnite, has been actively seeking major partnerships to further enhance its offerings. Recently, the company collaborated with Lego to create a survival crafting game within the Fortnite platform, similar to Minecraft. They also launched Fortnite Festival, a rhythm game developed by Harmonix, the creators of Rock Band.


Tim Sweeney, founder and CEO of Epic Games, expressed his gratitude for Disney's early belief in the potential of merging their worlds with Fortnite. He stated, "Now we're collaborating on something entirely new to build a persistent, open, and interoperable ecosystem that will bring together the Disney and Fortnite communities."


Beyond its gaming ventures, Epic Games has made headlines for its legal battles against tech giants Apple and Google. The company has been fighting to lower app store fees imposed by these platforms. Tim Sweeney personally spearheaded these challenges, from the initial planning stages to testifying in court.


While Epic Games achieved a victory against Google, the decision is expected to be appealed. However, their legal battle with Apple resulted in limited success. Despite these challenges, the partnership with Disney demonstrates Epic Games' determination to push boundaries and create innovative experiences for gamers worldwide.

 

  • Disney is investing US$1.5 billion in Epic Games, marking its largest venture into the gaming industry.

  • The partnership aims to create new games and an entertainment universe that combines Disney, Pixar, Marvel, Star Wars, Avatar, and more.

  • Epic Games has previously collaborated with Lego and Harmonix to expand the Fortnite platform.


Source: CNBC


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