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Chinese Tech Companies Face Increased EU Compliance Costs Amid Bloc's New AI Rules

Chinese tech companies face increased compliance costs in the EU due to the implementation of the Artificial Intelligence Act. The AI Act aims to protect fundamental rights, democracy, and environmental sustainability while promoting innovation. Chinese AI firms anticipate a 20-40% increase in R&D and testing costs to comply with the EU's regulations.

 artificial intelligence
Credit: Shutterstock

These rules, known as the Artificial Intelligence Act, will come into effect on August 1 and aim to protect fundamental rights, democracy, and environmental sustainability while promoting innovation.


Industry experts predict that Chinese AI firms will need to allocate more resources to comply with the EU's new regulations, potentially hindering their ability to innovate. Dayta AI, a Hong Kong-based company specialising in retail analytics software, anticipates a 20-40% increase in research and development (R&D) and testing costs to meet the compliance and assessment requirements set by the EU.

 European Union
Credit: Shutterstock

The EU's move to establish AI regulations reflects the global race to set guidelines for AI technologies. The rise of generative AI services, such as OpenAI's ChatGPT, has prompted governments worldwide to develop guardrails for AI applications. The EU aims to create an environment of trust by implementing the AI Act, which establishes obligations based on the potential risks and impact of AI systems.


The AI Act consists of 12 main titles covering prohibited practices, high-risk systems, transparency obligations, governance, post-market monitoring, information sharing, and market surveillance. Member states will also be required to establish regulatory sandboxes and conduct real-world testing at the national level. However, the regulations do not apply to AI systems or models used solely for scientific research and development purposes.


Non-compliance with the AI Act's prohibition of certain AI practices can result in administrative fines of up to €35 million or 7% of the offending firm's total worldwide annual turnover, whichever is higher. To meet the EU's stringent requirements regarding the quality and representativeness of training data, companies like Dayta AI will need to be diligent in selecting data sources. This focus on data quality is expected to enhance the performance and fairness of AI solutions.


While China and Hong Kong have their own AI regulations, they appear to prioritise technological progress and aligning with government priorities. Chinese regulations require companies to adhere to socialist values and ensure that AI outputs do not pose a threat to political and social stability. In contrast, the EU's AI Act focuses on user rights and protection of personal data.


Although the principles of the EU and China's AI regulations are similar, there are differences in their approach. China's regulations primarily focus on generative AI, while the EU's AI Act emphasises user rights and accountability. Beijing is also working towards enacting a comprehensive AI law, while other jurisdictions in Asia, such as South Korea, are developing their own AI regulations based on the EU's framework.


As Chinese tech companies prepare to navigate the increased compliance costs in the EU, there is an opportunity for businesses to engage with local government stakeholders to achieve harmony and consistency in cross-market rules. Lobbying efforts can help shape AI legislation and ensure a favorable regulatory environment for companies operating in multiple jurisdictions.

 
  • Chinese tech companies face increased compliance costs in the EU due to the implementation of the Artificial Intelligence Act.

  • The AI Act aims to protect fundamental rights, democracy, and environmental sustainability while promoting innovation.

  • Chinese AI firms anticipate a 20-40% increase in R&D and testing costs to comply with the EU's regulations.


Source: SCMP

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