Chinese Shopping App Temu Makes Big Wave in US
China's Pinduoduo's global platform Temu, which debuted in the US in September, has quickly become the most downloaded shopping app in the US on Google Play.
The new kid on the block is giving SHEIN, a fellow Chinese company and Amazon a run for their money with deep discounts of up to 90% for the holidays.
Temu replicates its China's success by starting in smaller cities before expanding to bigger ones and its supply chain is the company's secret weapon, and the timing of the company's North American focus—just as US inflation approaches a 40-year high—could lead to the company's uprise on the international stage. Allegedly offering four times the present wage, the Chinese firm has been aggressively poaching both employees and vendors from SHEIN. Reportedly in retaliation, SHEIN has threatened its employees with blacklisting if they accept positions at Temu.
Temu has begun advertising on social media sites including Facebook, TikTok, Instagram, and YouTube in an effort to quickly expand its user base in the United States. This is a tactic that Pinduoduo used to get 800 million users in only seven years.
While the app's delivery time has decreased from 10 days to 5 days, many customers continue to complain about poor packaging and unresponsive support staff.
China's Pinduoduo's global platform Temu, is the most downloaded shopping app in the US on Google Play.
The new kid on the block is giving Amazon and SHEIN a run for their money with deep discounts of up to 90% for the holidays.
It has flourished thanks to its robust supply chain and innovative use of social media.
While it is able to shorten its delivery time, many customers continue to complain about poor packaging and unresponsive support staff.