ChatGPT Free and Go Versions to Feature Ads in US
OpenAI will begin showing advertisements to users of its free and Go versions of ChatGPT in the United States in the coming weeks. This move is part of OpenAI's exploration of advertising as a new revenue stream.
The company recently integrated Criteo, an advertising technology firm, into its advertising pilot. Criteo provides an interface for buying ads and improving targeting for the free and Go ChatGPT versions.
Criteo has been encouraging advertisers to commit between $50,000 and $100,000 in spending. OpenAI has also advised advertisers that supplying more variations of ad text and visuals can increase ad frequency and performance.
OpenAI is exploring advertising as a new revenue stream due to surging ChatGPT usage. The company aims to diversify its revenue, facing rising computing infrastructure costs and intensifying competition in generative AI.
OpenAI will introduce advertisements to free and Go ChatGPT users in the United States.
The ads are expected to appear in the coming weeks.
Advertising technology firm Criteo has been integrated into the advertising pilot.
Source: REUTERS
