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Budget AirPods Lite on the Horizon

Apple is set to release new AirPods this year, including two versions of the fourth-generation AirPods. Reports suggest the introduction of AirPods Lite, a more affordable option with increased production levels. Analyst Jeff Pu predicts a 4% drop in demand for AirPods overall by 2024, leading to the launch of low-cost models.

Apple enthusiasts have reason to rejoice as reports suggest that the tech giant is gearing up to release new versions of its popular AirPods this year. According to Bloomberg's Mark Gurman, two new iterations of the fourth-generation AirPods are in the pipeline. But that's not all - there are also rumors of a second-generation AirPods Max and a mysterious product called AirPods Lite. Let's delve into the details.


Respected analyst Jeff Pu has shed some light on the upcoming AirPods lineup. Pu's research, as reported by 9to5Mac, reveals that a subsidiary of Foxconn will be involved in manufacturing the next AirPods, with some units potentially being assembled in India. However, the most intriguing revelation is the mention of "AirPods Lite."


Pu suggests that the AirPods Lite, also referred to as low-cost models, will see increased production levels. This aligns with Apple's strategy to cater to a wider audience by offering more affordable options. Pu predicts a launch this year, citing a projected 4% drop in demand for AirPods overall by 2024.


Earlier this year, renowned analyst Ming-Chi Kuo hinted at Apple's plans to release the cheapest AirPods ever. Kuo stated that the next-generation AirPods, including the more affordable variant priced at $99, would likely begin mass shipments in the second half of 2024 or the first half of 2025. This aligns with Pu's predictions and adds credibility to the reports.

While the name "AirPods Lite" may not be the final choice for the low-priced model, it is highly unlikely that Apple would compromise on quality or branding. Apple has a reputation for delivering exceptional products, and it is expected that the more affordable option will still offer a premium experience.


Pu's report complements Gurman's predictions, suggesting that the $99 AirPods could be the more affordable option among the two versions of AirPods 4. Introducing a third option alongside the entry-level and medium versions would create a crowded product range, making it less plausible.


The $99 price point may seem ambitious, but Apple has surprised us before. When the HomePod mini, a smaller version of the HomePod smart speaker, was announced at the same price, it caught many off guard. Apple has the ability to deliver high-quality products at competitive prices.


In addition to the AirPods Lite, Pu's report also hints at the arrival of a second-generation AirPods Max. This aligns with Kuo's previous claim and makes sense considering the original AirPods Max were released in late 2020. While details about the new over-ear headphones are scarce, it is safe to assume that Apple will enhance the audio quality and introduce new features to justify an upgrade.


Excitement is building as Apple prepares to unveil its latest AirPods lineup. With the promise of more affordable options and potential upgrades to the AirPods Max, consumers can look forward to an enhanced audio experience. Stay tuned for further updates from Apple as they continue to innovate and redefine the wireless earphone market.

 
  • Apple is set to release new AirPods this year, including two versions of the fourth-generation AirPods.

  • Reports suggest the introduction of AirPods Lite, a more affordable option with increased production levels.

  • Analyst Jeff Pu predicts a 4% drop in demand for AirPods overall by 2024, leading to the launch of low-cost models.


Source: FORBES

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