ASUS Refocuses Business Computing, Unveils Budget, Secure & Tough ExpertBook PM3 Series
- Lawrence Ng
- Sep 26, 2025
- 3 min read
ASUS Business is refocusing its role in the business computing landscape, showcasing a renewed commitment to equipping the modern workforce with devices that blend power, security, and exceptional value. This focused approach aims to address the rapidly changing demands brought about by hybrid work and the rise of AI-powered workflows.
ASUS officially unveiled its new Expert PM3 Series, laptops that are designed to meet the diverse needs of businesses, from large enterprises to SMBs (small-to-medium businesses) and public sector organisations, the ExpertBook PM3 Series is positioned as a solution designed to meet evolving needs at the "right price point and deliver the legendary innovation for the commercial world now", according to Emma Ou, Commercial Regional Head of ANZ, Malaysia and Singapore, ASUS. She believes that all business professionals should have access to "Enterprise grade, product security, and service". This vision targets filling a recognised market gap where professionals require durable, portable laptops that offer robust security and reliable after-sales support.
The ExpertBook PM3 series is built upon a cornerstone of durability, by undergoing the world’s most extensive and strictest US military-grade testing, the MIL-STD 810H standard, with 12 test methods and 26 test procedure to ensure maximum reliability and robustness in any work environment. According to ASUS, the laptop panels are built to pass rigorous 50KG panel pressure tests but in one of their live demonstration, they have a colleague claiming to weigh 100 kg standing on the laptop for 10 seconds and still the device remained in good working condition.
The metal hinges, secured by four screws on each side, are engineered to handle the demands of heavy use, having been tested to withstand up to 50,000 open-and-close cycles, an estimated 15 to 20 years of daily device usage.
For common workplace accidents, the backlit keyboard is spill-resistant to 66cc of liquid. Finally, the I/O ports are reinforced by a metal plate and can survive an 8KG I/O port stress tests and enduring up to 15,000 times plug and un-plug cycles for the Type-C port.
ASUS recognises that security in the digital environment is non-negotiable, a point Emma Ou emphasises by stating, "Cyber attack is evolving every day, and the business must be protected, not just the data, but also their people and their Integrity and their reputation". To address this challenge, the ExpertBook PM3 is built for worry-free, exceptional security, protected by ASUS ExpertGuardian across both hardware and software. This robust defense begins with dedicated components like the Trusted Platform Module (TPM) 2.0 chip and an advanced BIOS that features a NIST SP 800-155 compliant system and a self-healing BIOS capable of automatically restoring the system if it comes under attack. Physical security is also paramount, with an optional Chassis Intrusion Detection system that alerts the user if the device has been physically opened, thereby allowing the business to take immediate action to prevent data leakage. Finally, fast and secure access is ensured through biometric options, such as the fingerprint sensor integrated with the Power Key.
In line with the current technology trend, the ExpertBook PM3 series leverages artificial intelligence to dramatically enhance the professional workflow, proudly standing as the first Copilot+ PC for work featuring an AMD Ryzen AI 7 processors, delivering up to 50 TOPS NPU (Neural Processing Units) performance. As Emma notes, AI is not just a passing trend but "a bare bone of the modern business," providing super fast AI performance to accelerate workloads, handle multitasking, and automate complex processes. To further enhance its commitment to AI, ASUS also offers the proprietary AI ExpertMeet, a complimentary, on-device AI conferencing solution developed by ASUS that empowers teams to work effortlessly across languages with features like Real-Time Translation, AI-Generated Meeting Summaries, and Intelligent Noise Cancellation. Beyond AI, the PM3 series ensures continuous and flexible connectivity, featuring a full-function USB Type-C port that supports display, power, and data transfer, a RJ45 port for high-speed and stable internet connections, and a type-C charging port that supports versatile charging, allowing users to use small 5W USB power banks or even USB ports found on airplanes to charge the device when traveling.
The ASUS ExpertBook PM3 series starts at S$2,199 and is available through selected ASUS Business partners and resellers.