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Apple WWDC 2024: ChatGPT for iPhone; 'Apple Intelligence' Unveiled.

Apple unveiled its AI strategy at WWDC 2024, integrating "Apple Intelligence" technologies across its apps and collaborating with OpenAI on ChatGPT integration. Text summarization and personalised animations are examples of AI functionality. ChatGPT integration will be available later this year, for free, and with a focus on user privacy.

Apple presented its much-anticipated AI plan at the Worldwide Developers Conference (WWDC) on Monday, announcing its new "Apple Intelligence" technology and collaborating with OpenAI to bring ChatGPT to its devices. With these developments, Apple hopes to demonstrate its commitment to AI and persuade investors that it is still a formidable player in the space.

During the conference, Apple demonstrated the integration of AI functions across its software suite, including Siri. The most recent operating system for Apple devices will include these features, which allow users to summarise text and create personalised animations for special events such as birthdays.

One of the event's highlights was the revelation that ChatGPT integration will become available later this year. Apple underlined that the chatbot will be free to use and that no user information will be logged, putting privacy and user experience first.

Craig Federighi, an Apple executive, announced the ChatGPT integration. This integration will expand Siri's capabilities by allowing the voice assistant to operate specific app functionality like deleting emails and editing photos.

Apple's focus on user privacy remains a critical component of its AI approach. The business stressed that AI development is focused on protecting user data, using a combination of on-device processing and cloud computing to power its AI capabilities. Apple intends to employ its own chips to improve AI capabilities on its devices, and has launched "Private Cloud Compute" to preserve user privacy while using larger server-based models.

Unlike its AI competitors, Apple seeks to make AI technology accessible and relevant to its massive user base of over 1 billion people, many of whom are not tech savvy. The company unveiled iOS 18, the latest software for its flagship iPhone, which includes more home screen customisation choices and updated versions of in-house apps.

In addition, Apple introduced a new "lock an app" feature to improve data security, which allows users to protect critical information by locking individual programmes within the operating system. Voice Assistant Siri will be able to engage with messages, emails, calendars, and third-party apps. Siri will be able to compose emails and adjust her tone of voice to fit the occasion.

Furthermore, Apple expanded the availability of its mixed-reality headset, Vision Pro, to eight additional countries, including China and Japan. The new VisionOS 2 headset software uses machine learning to create natural depth photos and includes new gestures.

Apple's WWDC is a venue for demonstrating upgrades to its apps and operating systems, as well as providing developers with new capabilities for their own programmes. While Apple has been using AI technology behind the scenes for years, this conference represents a huge step forward in publicly touting the functionality and potential of AI in its devices.

Despite recent challenges from competitors like as Microsoft and Nvidia, Apple's AI strategy indicates its commitment to staying at the forefront of technical innovation and providing AI-driven experiences to its global user base.

  • Apple unveils AI strategy at WWDC 2024, integrating "Apple Intelligence" technology across its apps and partnering with OpenAI for ChatGPT integration.

  • AI features include text summarization and personalised animations.

  • ChatGPT integration to be available later this year, accessible for free and prioritising user privacy.


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