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Apple's Vision Pro Headset: Surprising Return Trend Emerges Among Dedicated Customers

Some of Apple's most dedicated customers are returning the Vision Pro headset and requesting refunds. The headset is still a work in progress, with users finding it heavy and the interface not always smooth. The return rate for the Vision Pro is higher than average, with some stores seeing multiple returns per day.

Apple's highly anticipated Vision Pro headset has been on the market for two weeks now, and to the surprise of many, some of Apple's most dedicated customers are returning the device and requesting a refund of their US$3,500. This comes as a blow to the tech giant, especially considering the retirement of their longest-serving product designer and their push towards generative AI.


The Vision Pro, a mixed-reality headset, is still a work in progress despite its dazzling demos and generally positive reviews. Users have found it to be heavy, with a less-than-smooth interface, and the price tag of US$3,500 or more is hard to ignore. However, loyalists of the brand argue that this is only the first generation of the device and that it will improve over time, just like the initial versions of the iPhone, iPad, and Apple Watch had their quirks.


While it's true that Apple's first-generation products had their own set of issues, none of them were as cumbersome or as expensive as the Vision Pro. Even some of Apple's most loyal customers have had second thoughts about keeping the headset. Surprisingly, a significant number of customers returned their headsets before the two-week return period expired.


Apple has not disclosed the exact return rate for the Vision Pro, but data from retail stores suggests that it falls somewhere between average and above average compared to other products. Smaller stores have reported one or two returns per day, while larger locations have seen as many as eight returns in a single day.


The reasons for returning the Vision Pro vary among customers. Some find it too heavy and uncomfortable, while others feel that the lack of applications and video content doesn't justify the high price. Many users also complain about the glare, narrow field of view, and eyestrain caused by the device. Additionally, the inability to easily share the headset with others due to the need for a precise fit has been a concern for some.


These returns are significant because the Vision Pro is primarily targeted towards diehard Apple fans and early adopters of new technology. Apple is keen to understand the reasons behind these returns and has instructed retail staff to gather feedback from customers and report any concerns back to headquarters.

 
  • Some of Apple's most dedicated customers are returning the Vision Pro headset and requesting refunds.

  • The headset is still a work in progress, with users finding it heavy and the interface not always smooth.

  • The return rate for the Vision Pro is higher than average, with some stores seeing multiple returns per day.


Source: BLOOMBERG

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