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Sep 25, 20232 min read

Apple's Iconic Shanghai Store Abuzz as iPhone 15 Hits the Shelves

Updated: Jan 9

Apple's flagship store in Shanghai experienced a surge of excitement as eager customers lined up to get their hands on the newly released iPhone 15.

Apple

The launch of Apple's latest smartphone in China is closely watched by both fans and market observers, especially in light of recent restrictions on iPhone use by government employees and the emergence of a high-end competitor from domestic manufacturer Huawei.


Despite concerns, the strong pre-order numbers in the world's second-largest economy have alleviated worries about demand. Delivery times for the iPhone 15 have been pushed into November and the premium models, iPhone 15 Pro and Pro Max, sold out within a minute on Alibaba's Tmall e-commerce platform.


The queue outside the Shanghai store on East Nanjing Road started forming as early as 5 a.m., with over a hundred customers eagerly waiting to get their hands on the latest iPhone. Among them was Zhang Ming, a social media influencer, who expressed her excitement about trying out the new device after being unable to secure a pre-order online. She mentioned that the color of the iPhone plays a significant role in her purchasing decision.


The iPhone 15 boasts a new titanium shell, a faster chip and improved gaming capabilities. Apple surprised consumers by not raising prices, reflecting the current global slump in the smartphone market. However, some customers at the store expressed disappointment with the lack of significant upgrades from the previous model. Wang Puyu, a real estate worker, stated that he was only purchasing the new model because he had promised to give his iPhone 14 to his nephew.


The success of the iPhone 15 launch in China is crucial for Apple, as the country represents its third-largest market. The company has been facing challenges in China due to increased competition and regulatory restrictions. However, the strong demand and positive reception of the iPhone 15 indicate that Apple's brand loyalty and appeal remain strong in the Chinese market.

 

  • Apple's flagship store in Shanghai witnessed a bustling crowd as customers queued up for the iPhone 15.

  • Pre-order numbers in China have eased concerns about demand for the new device.

  • The premium models, iPhone 15 Pro and Pro Max, sold out within a minute on Alibaba's Tmall.

Source: REUTERS

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