Apple plans to sell its Vision Pro headset outside the United States
Apple plans to extend international sales of the Vision Pro headset. Employees from global stores will receive training in Cupertino. The headgear will be launched in international regions after Worldwide Developers Conference (WWDC).
Apple is preparing to sell its Vision Pro mixed-reality headset outside of the United States, Bloomberg News said on Monday, in an effort to boost demand for its most expensive venture in years.
The iPhone maker has flown hundreds of employees from its worldwide stores to Cupertino, California, to begin training them on how to demonstrate the $3,499 headset to consumers, according to the article, citing sources.
According to the article, Apple intends to launch its Vision Pro in international markets following its Worldwide Developers Conference (WWDC), which is slated to take place from June 10 to June 14.
Workers from Germany, France, Australia, Japan, South Korea, Singapore, and China are being trained for up to four days, suggesting that these will be some of the device's first worldwide markets. Apple did not immediately respond to Reuters' request for comment.
The Vision Pro headset was announced in June of last year and will be available in the United States beginning February 2. The headset's introduction into other markets may help Apple attract customers at a time when sales of its most popular product, the iPhone, are dropping.
According to analysts, demand for the Vision Pro, which comes at a high cost, has slowed after an early surge.
In March, Apple CEO Tim Cook was quoted in China's state-run CCTV Finance as saying that Apple's Vision Pro would be available in mainland China this year and that the business would continue to increase its reseach and development spending in China.
Apple plans to extend international sales of the Vision Pro headset.
Employees from global stores will receive training in Cupertino.
The headgear will be launched in international regions after WWDC.
Source: REUTERS