Apple and Paramount in Talks to Bundle Streaming Services at a Discount
Updated: Jan 5
Apple and Paramount Global are reportedly in discussions to bundle their streaming services at a discounted price, according to a report from the Wall Street Journal.
The potential offering would combine Paramount+ and Apple TV+ and cost less than subscribing to both services separately. The talks are still in the early stages and it remains unclear what form the bundle would take.
The move to bundle streaming services comes as companies aim to attract cost-conscious customers who are facing rising costs in various areas. Verizon is also planning to offer ad-supported versions of Netflix and Warner Bros Discovery's Max streaming services at a reduced price.
Additionally, grocery delivery app Instacart recently partnered with NBCUniversal's Peacock to provide the streaming service to its paying subscribers at no extra cost.
While Apple and Paramount have not provided official comments on the discussions, the potential collaboration between these two streaming giants could have significant implications for the industry. By offering a bundled package, they could potentially attract a wider audience and provide more value to consumers.
Apple and Paramount are in talks to bundle their streaming services at a discounted price.
The potential offering would combine Paramount+ and Apple TV+.
The talks are still in the early stages and the exact details of the bundle are unknown.