Apple Developing Dedicated AI Chips for Data Centers, Set to Unveil at WWDC 2024

Apple is reportedly developing a dedicated chip for AI processing in data centers. The new chip is expected to support Apple's upcoming AI-based features. Analysts suggest that Apple is using the M2 Ultra and M4 chips for servers dedicated to iOS 18's AI features.

The move comes as Apple continues to invest heavily in AI technology and prepares to unveil its own generative AI features.

According to a report by the Wall Street Journal, Apple is developing "AI chips" that will be utilised in data centers to support the company's upcoming AI-based features, which are expected to be announced at the Worldwide Developers Conference (WWDC) in June 2024.

The development of this dedicated AI chip is seen as a strategic move by Apple to gain an advantage in the competitive AI landscape. By having its own chip designed for AI software, Apple aims to enhance the performance and efficiency of its AI processing in data centers.

Aaron Tilley and Yang Jie, the authors of the WSJ report, cited sources familiar with the matter who revealed that Apple has been working on its own chip specifically tailored for running AI software in data center servers.

This news follows recent comments by analyst Jeff Pu of Haitong International Securities, who stated that Apple is utilising both the M2 Ultra and M4 chips to power servers dedicated to the new AI-based features of iOS 18.

With the upcoming release of iOS 18, Apple is expected to introduce a range of features based on generative AI. The company has also been developing its own language models capable of running offline. However, these models have certain limitations, making online alternatives crucial for delivering more accurate results.

Interestingly, previous reports have indicated that Apple has been in discussions with OpenAI and Google to potentially incorporate their AI technologies into iOS 18. It remains unclear whether Apple will proceed with these partnerships or rely solely on its own servers for AI processing.

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• Apple is reportedly developing a dedicated chip for AI processing in data centers.

• The new chip is expected to support Apple's upcoming AI-based features.

• Analysts suggest that Apple is using the M2 Ultra and M4 chips for servers dedicated to iOS 18's AI features.

Source: 9TO5 MAC