Updated: Aug 18, 2021
By: Lawrence Ng
Sometimes, the simplest things are the most effective solution. That’s what we found out from Pio Schunker of Samsung’s global head of integrated marketing
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Samsung's marketing strategy has always intrigued me, and the secret sauce seems to be a seamless blend of innovation and a strategic digital approach. It's fascinating how they harness the power of the online realm to reach consumers globally. One can't help but wonder about the behind-the-scenes magic – perhaps a digital marketing agency playing a pivotal role in crafting and executing Samsung's compelling online narrative. Whatever the secret, it's clear that digital prowess is a cornerstone of their success story.