top of page

AI Cameras Trialled to Catch Littering Drivers in East Yorkshire

Writer: tech360.tv
tech360.tv
Jun 28, 2025
1 min read

A new pilot scheme using artificial intelligence is targeting roadside littering in East Yorkshire.

Workers in high-vis jackets stand beside a road sign; one person in a lift installs equipment. Overcast sky, trees in the background.
Credit: East Riding of Yorkshire Council

East Riding of Yorkshire Council has partnered with Litter Cam to trial a CCTV camera equipped with AI software on the A164 near the Willerby Roundabout.


Maintenance van with chevron pattern beside road sign and raised platform. Traffic on road, trees in background. Bright, clear day.
Credit: East Riding of Yorkshire Council

The camera records drivers who throw rubbish from their vehicles, using AI to detect number plates and identify the litter being dumped.



The 12-week trial began this week. Offenders caught on camera will be contacted by the council.


If the scheme proves effective, the council plans to expand the initiative by installing more AI cameras in known litter hotspots across the county.


Councillor Lyn Healing, cabinet member for communities and public protection, said modern technology is a key part of the council’s strategy to tackle littering.


She noted that keeping roadsides and streets clean costs the council approximately £4M annually.


Andrew Kemp, chief executive of Litter Cam, said the company is pleased to support the council in addressing the issue.

  • AI camera trial launched on A164 near Willerby Roundabout

  • 12-week pilot aims to catch and deter littering drivers

  • Offenders identified through number plate recognition


Source: BBC

 
 

Technology increasingly permeates every facet of our lives, making informed decision making an essential pursuit. We bridge this gap by combining the precision of AI with the irreplaceable discernment of human expertise. Our team produces rigorous product reviews that offer unique insights, honest critiques, and trustworthy recommendations. We also leverage AI to synthesise complex news from reliable sources into clear, actionable updates, ensuring that every story is carefully fact checked by our editorial staff before publication. Accuracy remains our priority. Should you identify any discrepancies, please contact us at editorial@tech360.tv. Your feedback is a vital part of our process in maintaining the high standards our readers deserve.

Tech360tv is Singapore's Tech News and Gadget Reviews platform. Join us for our in depth PC reviews, Smartphone reviews, Audio reviews, Camera reviews and other gadget reviews.

  • YouTube
  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • LinkedIn

© 2021 tech360.tv. All rights reserved.

bottom of page