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Xiaomi Founder Lei Jun Aims to Challenge Tesla in the EV Market, Inspired by Steve Jobs

Updated: Dec 27, 2023

[Edited] In a recent interview with China's state broadcaster, Xiaomi founder Lei Jun expressed his readiness to bring the company's first electric vehicle (EV) to the market.

Lei, who drew inspiration from Apple's Steve Jobs, revealed that Xiaomi has invested over 10 billion yuan (US$1.4 billion) in developing a prototype EV with a team of 3,400 engineers.

Lei Jun's ambition to enter the EV market puts Xiaomi in direct competition with Elon Musk's Tesla. Despite the crowded market, Lei is confident that Xiaomi's debut vehicles, which have cost ten times the industry average to develop, will be competitive.

However, Lei also expressed concerns about the potential reception of Xiaomi's new cars. He worries that demand may exceed the company's production capacity, leading to wait times of one or two years for some buyers. This highlights the challenge of balancing supply and demand in the rapidly growing EV market.

Xiaomi's foray into the EV market comes as no surprise, as the company has been expanding its product portfolio beyond smartphones. With its strong brand presence and technological expertise, Xiaomi aims to make a mark in the automotive industry.

Lei Jun's vision to take on Tesla and his admiration for Steve Jobs demonstrate Xiaomi's determination to innovate and disrupt industries beyond smartphones. With its investment in EV development and a team of dedicated engineers, Xiaomi is poised to make a significant impact in the EV market.

  • Xiaomi founder Lei Jun is inspired by Steve Jobs and ready to enter the EV market.

  • Xiaomi has invested over 10 billion yuan in developing a prototype EV.

  • Lei Jun is confident that Xiaomi's debut vehicles will be competitive in the crowded market.

  • Xiaomi's expansion into the EV market reflects its ambition to diversify beyond smartphones.

Source: SCMP

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