Netflix, Paramount and Walt Disney Witness Decline in Downloads and Active Users in April
- tech360.tv
- May 7, 2024
- 2 min read
Video streaming services, including Netflix, Paramount, and Walt Disney, witnessed a 4% decline in downloads and monthly active users (MAU) in April. Netflix experienced a 6% decline in downloads and an 8% decline in MAU, while Disney saw a significant drop of 26% in downloads and 10% in MAU. Warner Bros Discovery, however, showed growth with 11.8 million downloads and 48.6 million MAUs.
The data, sourced from Sensor Tower, suggests that the decline can be attributed to intense competition in the industry and an uncertain economic outlook.
The report indicates that across all video streaming platforms, including popular names like Netflix, Paramount, and Walt Disney, both downloads and monthly active users (MAU) witnessed a 4% decline in aggregate.
This slowdown in growth is significant for streaming companies, as it reflects a saturation point in several markets, particularly in the United States, and a cooling in demand following the pandemic-driven surge.
Let's take a closer look at the numbers. Netflix experienced a decline of 6% in downloads and 8% in MAU, while Disney saw a substantial drop of 26% in downloads and 10% in MAU. However, Warner Bros Discovery bucked the trend with both year-on-year and month-on-month growth, boasting 11.8 million downloads and 48.6 million MAUs, as reported by the research firm.
Looking ahead, media companies are focusing on international expansion, investing in sports streaming ventures, and implementing price hikes on their platforms to attract more subscribers.
The decline in downloads and active users can be attributed to streaming service providers' efforts to introduce ad-supported versions and crack down on password-sharing, as they strive to stay ahead in the ongoing streaming wars ignited by Netflix.
Video streaming services, including Netflix, Paramount, and Walt Disney, witnessed a 4% decline in downloads and monthly active users (MAU) in April.
Netflix experienced a 6% decline in downloads and an 8% decline in MAU, while Disney saw a significant drop of 26% in downloads and 10% in MAU.
Warner Bros Discovery, however, showed growth with 11.8 million downloads and 48.6 million MAUs.
Source: REUTERS
