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  • Lawrence Ng

Taiwan's Sea Goddess Gets Its Own NFTs

Famous Chinese Sea Goddess Mazu got its own NFTs and could be making the "Mazu economy" a lot bigger in Taiwan. 


Mazu Statue in Taiwan
Mazu Statue in Taiwan

Mazu is a famous goddess in Taiwan due to its long history of worship as a patron saint of sailors in local Chinese communities.  According to SCMP,  The "Mazu economy," which consists of charitable contributions and consumer spending on Mazu-themed goods and services, has developed as a result of the religion's annual pilgrimages and celebrations.


The Dajia Jenn Lann Temple, which has been in operation since the Qing period of the 1700s, has opted to incorporate Web 3.0 strategies into its operations. Non-fungible tokens (NFTs) dedicated to the sea goddess are being issued and sold as a kind of fast track entry ticket to the annual springtime pilgrimage which draws hundreds of thousands of worshippers.


The MazuDAO NFTs were first offered for sale in August on the temple's e-commerce portal MazuBuyBuy and money spent during the nine day pilgrimage is expected to exceed NT$5 billion (US$163 million). According to the spokesperson from the temple, the MazuDAO NFTs are also helping to attract younger crowd.


According to Jerry Yan, the MazuDAO project head, many elderly followers "very much live in a Web 0.0 world" and don't even own smartphone. Yan said that in order to reach the temple's senior followers, a telephone customer support staff was necessary, and that advertising booths had to be erected up in front of the temple to offer MazuDAO NFTs to the Web0 devotees. The organisers will  often advocate that the grandchildren of these senior followers to assist them in creating cryptocurrency wallets over the phone.


In August, the MazuDAO NFT project team put up promotional booths inside the Dajia Jenn Lann Temple. According to Cheng, the temple has given permission to online retailers to utilise its Mazu intellectual property to create products sold on its e-commerce site MazuBuyBuy.


 
  • Famous Chinese Sea Goddess Mazu got its own NFTs and could be making the "Mazu economy" a lot bigger in Taiwan.

  • Non-fungible tokens (NFTs) dedicated to the sea goddess are being issued and sold as a kind of fast track entry ticket to the annual springtime pilgrimage which draws hundreds of thousands of worshippers.

  • According to the MazuDao NFT project team, the temple has given permission to online retailers to utilise its Mazu intellectual property to create products sold on its e-commerce site MazuBuyBuy.

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