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Madonna Unveils AI Magic: Creating Surreal Cloudscapes & Beyond

AI video-generators offer the potential for customizable movies with personalized storylines and endings. Madonna embraces AI's text-to-video tools to create ethereal visuals during her concert tour. Runway and other companies are developing AI video-generators to enhance digital editing software.

Artificial intelligence (AI) continues to push the boundaries of creativity, and pop legend Madonna is among the early adopters of AI's next wave. During her concert tour, Madonna incorporates moving images of swirling, sunset-tinted clouds on the giant arena screens behind her. To achieve this ethereal look, she has embraced a still-uncharted branch of generative AI known as text-to-video tools.


With these tools, Madonna can simply type a few words like "surreal cloud sunset" or "waterfall in the jungle at dawn," and an instant video is generated. This emerging technology has the potential to revolutionize entertainment, allowing viewers to customize their own movies with personalized storylines and endings. However, there are still significant challenges to overcome and ethical considerations to address.


Madonna's team experimented with different AI video-generators to achieve the desired visual effects. They tried a product from New York-based startup Runway, which released its first public text-to-video model last year. Runway's CEO, Cristóbal Valenzuela, emphasises that these tools are most effective when used by creative professionals looking to enhance their existing digital editing software.


While AI video-generators have their advantages, there are also potential dangers. Without proper safeguards, they could be used to create convincing "deepfake" videos that depict events that never happened. Additionally, there are concerns about copyright infringement and the potential for AI to replace human jobs and artistic expression.


Currently, AI-generated video clips are still relatively short and may have some technical limitations, such as jerky movements and glitches. However, experts believe that with more data and training, these issues can be resolved. Alexander Waibel, a computer science professor at Carnegie Mellon University, explains that AI can already generate specific visual elements but falls short in crafting compelling storylines.


Companies like Runway are targeting large streaming companies, production companies, and marketing teams as their primary customers. However, there are ongoing discussions about the sources of data used to train AI systems and the potential replication of trademarked works.


Despite the challenges, AI-generated videos are expected to find applications in marketing and educational content, providing a cost-effective alternative to producing original footage or obtaining stock videos. The possibilities for AI in video generation are expanding, with Google recently showcasing a project called Genie that can transform photographs or sketches into explorable video game worlds.


While AI continues to advance, experts like Waibel believe in a symbiotic relationship between humans and AI. They envision a future where AI proposes ideas, and humans refine and guide them, or where humans take the lead, and AI assists in enhancing the final product.

 
  • AI video-generators offer the potential for customizable movies with personalized storylines and endings.

  • Madonna embraces AI's text-to-video tools to create ethereal visuals during her concert tour.

  • Runway and other companies are developing AI video-generators to enhance digital editing software.


Source: AP NEWS

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