In a bid to sustain interest in its long-running TV programme “Pili” and create a new revenue stream for the company, a Taiwanese media company is turning the show’s central element—its puppets—into non-fungible tokens (NFTs). Pili International Multimedia Ltd is working with the marketing tech company VeVe to sell NFTs of its puppet characters. So far, interest has been strong, with an initial NFT offering raising over a million U.S. dollars.
