Harbour City and K11 Musea Among Hong Kong's Most Instagrammable Malls
In the age of social media, shopping malls in Hong Kong are recognizing the importance of building their brand through engaging with consumers on platforms like Instagram.
Market research company Euromonitor International predicts that social e-commerce, which involves using social media platforms to sell products, will reach total retail sales of US$312.55 billion in the Asia-Pacific region by 2026.
Hong Kong's retail industry has been hosting events and creating photo-worthy spaces to encourage social media posts that can attract more visitors.
Retailers in some Hong Kong malls are actively investing in their social media efforts to enhance their brand visibility and increase footfall.
Kevin Lam, executive director and head of retail services at consultancy Cushman & Wakefield, explains that shopping mall landlords are creating Instagrammable spots within their premises to attract more customers, including those from the Greater Bay Area. For example, Harbour City, known for its stunning view of Victoria Harbour, hosted a fireworks viewing event and sponsored free rides on the Star Ferry during the celebration of the People's Republic of China's anniversary.
These efforts have paid off, as Harbour City has the most Instagram posts and hashtags among Hong Kong's malls, with over 322,000 hashtags.
D2 Place in West Kowloon, known for its rooftop garden and hosting small weddings and musical performances, ranks as the second-most popular mall with nearly 183,000 hashtags. K11 Musea, located in Tsim Sha Tsui, comes in third place with almost 148,000 hashtags. K11 Musea is a large retail and entertainment complex that features art installations, attractive decorations, and furnishings.
During the Golden Week holiday, K11 Musea organized various art and cultural events, including the "Night Market by The Sea" and the solo exhibition of Chinese artist Ziping Wang. These initiatives led to a significant increase in footfall and sales compared to the same period last year.
The Mills, a redeveloped cluster of cotton mills in Tsuen Wan, ranks fifth in the Ubuy study. This project, which includes a business incubator, experiential retail, and a cultural institution, offers unique features such as a glass ceiling and artistic wall art. Visitors can take numerous photos in front of these captivating backdrops.
In summary, Harbour City and K11 Musea are recognized as two of Hong Kong's most Instagrammable malls. Shopping malls in the city are leveraging social media to enhance their brand engagement, attract more visitors, and increase sales.
Social e-commerce is projected to achieve total retail sales of US$312.55 billion in the Asia-Pacific region by 2026.
Hong Kong malls are investing in social media efforts to build their brand and increase footfall.
Harbour City has the most Instagram posts and hashtags among Hong Kong's malls, with over 322,000 hashtags.