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Apple Boosts Vision Pro Production and Sets February Launch Date

Updated: Jan 4

Apple is ramping up production of its highly anticipated Vision Pro mixed-reality headset, with plans to launch the device in February, according to Bloomberg News.

Citing sources familiar with the matter, the report states that production of the headset is already in full swing at facilities in China and is expected to be completed by the end of January. The retail debut is scheduled for the following month.

The Vision Pro headset, priced at $3,499, was initially launched in June and was slated for availability in the U.S. by early 2024. However, Apple's accelerated production timeline suggests that customers may get their hands on the device sooner than expected.

To prepare for the launch, Apple has reached out to software developers, urging them to test their applications with the latest tools and submit their software for feedback. This proactive approach aims to ensure a seamless user experience and a robust app ecosystem upon the headset's release.

Earlier reports in July had suggested that Apple faced production challenges due to design complexities, leading to significant cuts in production forecasts. However, the recent surge in production indicates that Apple has overcome these hurdles and is on track to meet its launch timeline.

The Vision Pro headset is part of Apple's broader strategy to enter the augmented reality (AR) and virtual reality (VR) market. With its advanced features and immersive capabilities, the device is expected to offer users a unique and cutting-edge mixed-reality experience.

Apple's foray into the mixed-reality space comes as the company aims to diversify its product lineup and tap into new revenue streams. The Vision Pro headset represents a significant step forward in Apple's AR/VR ambitions and is likely to generate considerable interest among tech enthusiasts and professionals alike.

As of now, Apple has not responded to requests for comment on the Bloomberg report. However, with production in full swing and a launch date set for February, anticipation is building for the arrival of the Vision Pro headset.

  • Apple is accelerating production of the Vision Pro mixed-reality headset.

  • The headset is expected to launch in February, earlier than initially anticipated.

  • Production is in full swing at facilities in China.

  • Apple is actively engaging software developers to ensure a robust app ecosystem.


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