Cheryl Tan
May 18, 20203 min
Updated: Aug 19, 2021
We spoke to Emma Ou, Country Manager for Singapore & ANZ Regional Director, Asus, about how Asus innovates and what she thinks will be the future for the industry. Don’t forget to watch the video for the correct pronunciation of Asus!
Innovation is always part of Asus’ DNA. So we’re in search of incredible ideas and experiences, and that led to the creation of the ScreenPad Plus, which is a dual-screen laptop unlike any other in the market.
The process is basically starting from understanding your customers. We always do research worldwide in key territories and countries to understand our customer’s needs and build products around them to support their needs and increase their productivity. We always believe understanding them is the most important part of innovation. Innovation isn’t just for the sake of innovation. It’s something to support your customers and help them have a better life.
One thing that remains consistent is how customers use their devices. Some customers still require laptops or PCs to support heavy work, and we keep challenging ourselves to provide better user interfaces to them.
I think AI will come into laptops really soon. It’s something that learns your behaviour and fits into your daily activities well. Asus is based on five virtues, humility, integrity, diligence, agility and courage.
It’s really comfortable, and what I’m impressed by is the driving assistant features that ensure your safety while driving. The best feature has to be the parking assistant though! I use it all the time.
Frankly speaking, I’m not a techie. But I embrace technology, I heavily rely on it and I’m curious about it. From mobile tech to smart home devices, it helps me to increase my productivity and eases the workload keeping the house clean so I can spend more time with my family.
I think the most important thing to me is my value system. And it’s heavily influenced by my background learning Chinese Literature. In Chinese we have a saying, “We learned about morality and justice from books on saints and sages, so from now on, we have nothing to be ashamed of.”
It basically means that no matter what kind of difficulties you face, you have to retain your values and not be destroyed by emotional or short-term benefits.
I would say, what is limiting you is not the environment or the people around you, but yourself. So don’t limit yourself. If there is a ceiling, raise it.
This content is brought to you in partnership with BMW Singapore.